CUSTOMER ENGAGEMENT & DATABASE MARKETING
Through Customer Engagement and Database Marketing, Ecova continually engages utility customers in a dialogue about energy efficiency and energy management. From awareness campaigns to community outreach to personalized, proactive direct communications, our award-winning marketing team sets us apart in this critical element of the process.
Many utility companies have a suite of energy-efficiency programs to offer to customers, from lighting to home performance audits. Rather than relying on each individual program within the utility to re-engage the same customer, we provide insights based on data gathered on handheld computers while in the home or at outreach events (retail and community)—as well as continuous communication to and from customers—to guide them down their own unique path to increased energy management and ultimately position the utility as a trusted service provider.
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Our Customer Engagement & Database
Marketing solution helps you:
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Leverage our comprehensive data, gathered on the first home visit, to understand what types of programs are best for customers.
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Streamline the marketing and communication efforts to each customer; instead of re-engaging each time a new program is offered, employ continuous communication and engagement.
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Position the utility as a trusted service provider and empower customers to lay their own path to increased energy management.