It’s not top secret that the APS Residential Lighting Program has been successfully moving CFLs into its customers’ homes since 2005—to the tune of 24 million units that have saved 1.2 million annual MWhs. In 2014 the program had a new mission: introduce LEDs mid-year to the next generation of homeowners and leverage these products to help meet a new stretch goal. This mission had challenges, because many of the tried-and-true strategies had already been… well… tried and true. It was time for a new plan.
Watch this webinar for utilities to learn how to replicate the strategies implemented by this mature program that made the seemingly impossible, possible.