We invite you to watch the webinar recording below hosted by Mike Kaplan, Vice President of Marketing, Retroficiency (an Ecova company).
The energy supply and management market is becoming increasingly complex, dynamic and competitive. To take charge of the energy transition, utilities and energy retailers must become more sophisticated and proactive in how they engage their commercial customers with energy efficiency, distributed energy resources and new solutions and products. New advances in analytics are allowing energy providers to meet these objectives like never before.
Built on the Retroficiency Analytics Platform, Ecova’s new Digital Engagement solution helps utilities deepen their business customer relationships, increase customer satisfaction and boost program adoption. It delivers the types of insights at scale that businesses need to make informed decisions about their energy spending and opportunities to save, so they can experience better interactions with their utility. In this session we cover best practices for:
- Engaging businesses with deep customer-specific insights and recommendations
- Marketing to customers based on energy savings opportunities, business characteristics and propensity-to-act
- Connecting customers interested in energy efficiency and distributed energy resource projects to contractors through an online marketplace
- Positioning utilities to open new revenue streams and business models