Small and medium sized businesses (SMBs) represent 90 percent of businesses in the U.S. and consume about 40-50 percent of the nation’s energy. Yet, less than 2 percent of SMBs participate in their utility’s energy efficiency or demand side management (DSM) programs each year, citing barriers such as lack of time or inadequate capital and financing. At the same time, utilities find themselves up against high program costs and low returns as they attempt to break into this large, diverse and hard-to-reach market.
From restaurants trying to keep their energy spend in check as their guest traffic grows to grocery stores striving to keep their food fresh and energy bills low, there are significant untapped opportunities for utilities to deepen their customer engagement and unlock energy savings for SMBs.
In our upcoming webinar, we’ll explore several best practices utilities can integrate now, as they deploy new DSM programs to engage their SMB customers, including:
- Key drivers and trends of the utility SMB market
- How to engage with different SMB verticals about their unique needs and energy saving opportunities
- Lessons we can learn from Nest on how to elevate the marketing and positioning of standard energy-efficient products
- How to apply all of these approaches to new smart, connected technologies for SMBs
VP of Marketing
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