Utility retail programs have long provided a reliable source of energy savings. However, changing market conditions are challenging utilities to integrate new strategies for products beyond lighting if these savings are to continue. New opportunities are emerging, making way for different measures, designs and delivery channels.
With a foundation of 15 years of retail program experience, Ecova is bringing the next generation of retail programs for utilities. Underpinned by technology and analytics, we tap into our relationships with retailers, customers and manufacturers to enhance the customer experience and place incentives where they’ll drive more savings at less cost.
Ecova’s analytics ensure accurate forecasting and real-time optimization of incentives, promotions, placements and marketing activities to accelerate adoption and meet program goals. By offering an in-store experience as well as a utility-branded online product marketplace, our holistic retail offering accelerates customer participation by providing customer choice in how they want to make purchases.
“Ecova’s online solution has proven to be a tremendously beneficial strategy for engaging our customer base with the smart home rebates, making participation easier and reducing administrative costs.”
-Nate Gillespie, PECO Program Manager
Learn more about how Ecova’s Marketing and Creative Services drive program success for utilities.